Our Story


Have skin and no time?
You are not alone. Many people have only 5 minutes in the morning and are close to collapsing by exhaustion at night.
Let’s be real, self-care doesn’t always need to be a ritual. Sometimes, it can just be what it is: skin-care.
– Ok, you can call it a mini-ritual if you really like that word 🙂 –

The good news is  we create hybrid skincare for busy people that want the best out of rushed skincare routines, aka maximum results with minimum layering.

Our products are vegan, green and fear-free: we stand against fear-mongering. We’re not going to scare you with buzz words like “toxin- and chemical-free”. Instead, we curated a selection of naturally derived ingredients and scientifically proven synthetic actives because we believe in nature and science. We believe they can coexist in harmony.

Self-care made easy (and made in Italy)


Hi there!!

I am Annalisa, the founder of Stubborn Cosmetics. I am also the Lead Cosmetic Scientist, the Production Engineer, the Procurement Agent, the Graphic Designer, the Lab Technician, the Operations Manager, the Cleaner, the first Customer and the “We.” I am not the Mother of Dragons. (If you get the reference to Game of Thrones, consider yourself my friend.)

We do not test on animals; my only guinea pigs are my husband and friends, and they’re not that furry! We also produce in very small batches because, hey, I am only one person with many hats!

People always ask me why I chose this name for my company.

Well, let me tell you that I was an engineer working in an electrochemistry lab when I was struck by the passion for skincare. In other words, I had a crazy idea.

I was fascinated by ingredients, their functions, properties, and the science behind them.

Sure, changing careers and becoming a cosmetic formulator hasn’t been easy. Things took turns and swirls, yet I never looked back.

This required a dash of recklessness, a spark of madness, a pinch of perseverance, and a gallon of stubbornness, and that is how Stubborn Cosmetics was born.

That is how the “one woman show” came to be, and I hope you will enjoy it and be my supporting act!

XO Annalisa

Annalisa Q&A

Born in Sardinia, Italy

Describe yourself in three words: Stubborn, Spontaneous, Dreamer

What is your philosophy in life? My way of seeing life, and also what I have to remind myself the most, is to take a step back, change perspective and realize that life is as simple or as complicated as we want to make it.

Favorite music: I love all kinds of music, especially indie rock.

Favorite memory of your childhood: I am really fond of the memory of my mom blow-drying my hair and the memory of dancing with my dad by placing my feet on his. Simple yet magical memories.

If your childhood had a scent, what would it be?  Honey and lemons, the “holy-grail-cure-it-all” Italian remedy for sore throats, colds, and soul aches.

What is your idea of a perfect vacation? Nature, extreme landscapes like deserts, and fun activities like zip-lining.

If you could have a superpower, what would it be? Maybe invisibility. I am dying to know the secrets behind Area 51. Otherwise, mind control, mmwwhahaha (evil laugh).

What quote resonates with you more than any other?  “Sometimes the smallest things take up the most room in your heart.” – Winnie The Pooh

Hello! Due to the current pandemic and Stubborn's staff relocation to Europe, the store will be temporarily closed. We will reformulate and improve our range with a fantastic lab in Italy! To stay updated and to know when we are ready to serve you amazing people again, please subscribe to the newsletter at the bottom of the page (envelope symbol - no spam, promised!) Follow us on our social media for many skincare tips! Tanto amore, Annalisa Dismiss